Nicetown

• In 1996, PETA (People for the Ethical Treatment of Animals) turned their attention to the town of Fishkill. Because they believed it evoked "violent imagery of dead fish," they wanted its name changed to Fishsave. However, the town declined, pointing out that in the original Dutch, "Fishkill" is "Fish stream."
• In 2003, PETA offered $15,000 of vegetarian patties to the town of Hamburg, NY, if they changed their name to Veggieburg. PETA's reason: "The town's name conjures up visions of unhealthy patties of ground-up dead cows. . . I hope they get a little chuckle about it, and then I hope they think about it. . . Our offer is serious as a heart attack." Hamburg declined the offer.

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